Running a small service business means you’re constantly on the go, managing your day-to-day operations. When it comes to your website, it’s easy to feel overwhelmed or unsure about what’s truly necessary. You know it’s important, but what exactly should be on your site to help it do its job for you? No need to stress—we’ve got you covered. Here are the top 5 things your service business absolutely needs on its website to attract customers and help grow your business.
1. Clear Contact Information
Customers want to know how to reach you easily. Display your phone number, email, and even a contact form prominently on every page, especially on the homepage. Make sure it's easy to find and clickable for mobile users. For service-based businesses, having a click-to-call button is a game-changer.
2. An Easy-to-Understand List of Services
Your potential clients don’t want to dig around for details. Keep your services section clear and concise. Consider adding brief descriptions or even a simple FAQ that answers common questions about your offerings.
3. Strong Testimonials or Reviews
Nothing builds trust faster than social proof. If you have satisfied customers, ask them for reviews or testimonials. Showcase these on your homepage or a dedicated “Testimonials” section. This adds credibility and reassures potential clients that you deliver on your promises.
4. Professional Photos and Branding
A picture says a thousand words, and in your case, they help establish trust. Invest in quality images that represent your business. Whether it’s photos of your work, your team, or even your tools, visuals can make a big difference in how professional your business appears online.
5. A Simple, Mobile-Friendly Design
Most of your clients are likely checking you out on their phones, so your website needs to look good on mobile. A clean, fast, and user-friendly mobile experience is critical. Make sure it’s easy to navigate and loads quickly. If your website is slow or clunky on mobile, you could be losing business without even realizing it.
With just these five elements, your website will be ready to support your business and attract more customers. Need help making sure your site has everything it needs? We’re here to make it happen so you can stay focused on what you do best, building your business.
